Polska Izba Książki

Jesteś w: www.pik.org.pl strona główna foreign rights polskie wydawnictwo ekonomiczne s.a. (polish economics publishers)

Polskie Wydawnictwo Ekonomiczne S.A. (Polish Economics Publishers)

Address:                ul. Canaletta 4, 00-099 Warszawa, Poland
Phone:                   (22) 826 41 82
Fax:                       (22) 827 55 67
E-mail:                  pwe@pwe.com.pl
Web site:               www.pwe.com.pl
Representative:     Alicja Rutkowska – President/Editor-in-Chief
 
 
Publishing Profile:
Publisher of academic and professional books and periodicals on economics, management, human resources, marketing, finance, banking, European integration, statistics for business, international business, geography and environmental issues.
 
 
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Krzysztof Obłój
Strategy of Organization. In Search of Long-run Competitive Advantage
 
This is a market-leading book with a balanced approach between the practical and the theoretical aspects of strategic management. It presents crucial concepts, planning and decision making processes, external and internal environment analysis and strategy in the global environment – all toward the goal of achieving organizational success.
 
Jerzy Kisielnicki
Management. How to Manage and be Managed
 
The author takes a theoretical approach to the subject, emphasizing contemporary methods and techniques applied in decision making process as well as building organizational structures. Along with providing the management framework and introducing the students to contemporary management topics, the author also provides them with practical tools – all based on European Union and American teaching programmes.
 
Maria Król-Fijewska, Piotr Fijewski
Assertive Manager
 
Assertiveness is the ability to express your own feelings and opinions in various situations in an honest and respectful way. It is linked to self-esteem and considered an important communication skill. A modern manager is an assertive manager, who knows how to relate to others, solve conflicts, use power and make the most of people. With many helpful examples, the book shows how assertiveness can improve performance in key management areas.
 
Andrzej Sznajder
Sport Marketing
 
This book provides an essential introduction to the key aspects of sport marketing. Chapters address important topics including applications of marketing-mix elements in sport: product, price, promotion, distribution. The author focuses on sponsorship, the role of new media in sport marketing, promotion of sport organizations. The book is illustrated with useful case studies.
 
Bazyli Poskrobko, Tomasz Poskrobko, Katarzyna Skiba
Protection of the Biosphere
 
In this modern book the authors pay close attention to main threats of the contemporary world such as: climate change, pollution, rising sea levels, extreme weather events, desertification, soil degradation and lowering biodiversity. The authors also concentrate on the activities of international organizations dealing with protection of the biosphere. The book will be of significant interest to academic lecturers and students of technical universities and business schools.
 
 
 

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